• 关键词：自驾游客  低碳旅游  旅游交通  多分类Logistic回归  普陀金三角旅游区

• 基金项目：国家自然科学基金（No.41301622）

• 肖建红
• 1. 青岛大学商学院, 青岛 266071;2. 青岛大学中国海岛发展研究所, 青岛 266071

• 陈宇菲
• 1. 青岛大学商学院, 青岛 266071;2. 青岛大学中国海岛发展研究所, 青岛 266071

• 王敏
• 1. 青岛大学商学院, 青岛 266071;2. 青岛大学中国海岛发展研究所, 青岛 266071

• 于庆东
• 青岛大学商学院, 青岛 266071

• 摘要：运用问卷调查法和多分类Logistic回归模型，以舟山普陀金三角旅游区为案例地，对自驾游客对低碳旅游交通的意愿及其影响因素进行了研究.结果表明：在支持低碳旅游交通的939位自驾受访游客中，有25.77%的受访游客愿意选择旅游交通碳减排方式一（长途汽车），有35.46%的受访游客愿意选择旅游交通碳减排方式二（火车），有38.77%的受访游客愿意选择旅游交通碳补偿方式（交纳碳排放增量税用于植树造林）.自驾游客旅游交通碳减少（碳减排和碳补偿）效果显著.各客源地用全部游客衡量，游客旅游交通的人均碳减少量处于12.548~28.516 kg·人^-1之间，短途客源地和中途客源地游客旅游交通的碳减少效果分别超过了50%和20%.客源地、学历、停留时间和收入对自驾游客选择旅游交通碳减排方式与选择旅游交通碳补偿方式具有显著影响.其中，个人年收入在10万元以上的自驾游客更愿意选择碳补偿方式.

• Abstract：Based on questionnaires method and a multinomial logistic regression model, we studied the willingness of self-driving tourists for low-carbon tourism transportation and its factors in Putuo Golden Triangle of Zhoushan Islands. The results are as follows:Firstly, among 939 respondent self-driving tourists who support the low-carbon tourism transportation. There are 25.77%, 35.46% and 39.77% of them respectively, who would like to choose the first carbon abatement method of tourism transportation(i.e., coach), the second carbon abatement method(i.e., train), and carbon offsets program(i.e., the carbon increment tax for afforestation project). Secondly, in Putuo Golden Triangle, the result about carbon reduction(i.e. carbon abatement and carbon offsets) of tourism transportation contributed by self-driving tourists was remarkable. And, the reduction amount of carbon emissions measured according to all tourists from 5 tourist source markets was between 12.548 kilogram and 28.516 kilogram per person. Specifically, the carbon emission abatement percentages from short and middle distance tourist source markets were more than 50% and 20%, respectively. Finally, the choices(the carbon abatement methods or carbon offsets program) made by the self-driving tourists were mainly affected by tourist source markets, education level, personal income, and the length of stay in tourism destination. Particularly, the self-driving tourists whose annual income was more than 100000 RMB would be more willing to choose carbon offsets program.

• Key words：self-driving tourists  low-carbon tourism  tourism transportation  multinomial logistic regression  Putuo Golden Triangle

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